The Dallas Fort Worth roofing industry is crawling with hundreds, upon hundreds, of self-pro-claimed roofing experts and general contractors. Most of whom are really only commission sales people in disguise or middleman contractors hoping to cash in on all your insurance claim’s money.

These individuals are not always storm chasers, stealing the money and disappearing. Most are local residents of our area, simply getting rich off of all your insurance money.

They did not attend a college or go into student loan debt to earn a degree for this. Nor, have they spent their lives on a roof learning the roofing trade hands on.

They are simply going from their couch, to your door, every storm season “putting your money into their pockets.” 

The #1 problem? Homeowners! Yes, that’s right. Homeowners are actually doing this to themselves.

The average homeowners simply has no idea how the insurance claims process works, or feel they just do not have the time or desire to mess with it.

So….out of fear, laziness or lack of time in the day, many are agreeing to hand over their entire insurance claim to a contractor. This is a huge mistake. You are better off throwing your money right out the front door.

In Texas alone, “insurance claim specialists” and General Contractors claiming to be roofers, are targeting more and more victims each year. Which in turn, is only raising all of our insurance rates and deductibles and leaving a trail of inferior roof replacements behind with poor to mediocre warranties.

How do you protect yourself against this?

You should be aware of several immediate red flags.

Here are our top 3 most common and basic rules to follow when hiring a roofing contractor that will immediately eliminate the middleman.

1. Contractors who show up unannounced.

Legitimate, actual hands on roofing contractors, will never knock on your door or call you claiming to be in your area, offering free roof inspections.

Nearly all of the local news outlets in Dallas Fort Worth have aired numerous news stories actually exposing most of these individuals to being nothing more then a marketing agency or commission sales team, hired to get you to say “YES” to a free roof inspection.

Their next goal is to then convince you to tarp the roof and file an insurance claim so they can handle everything on your behalf.

BOOM! They just won the job!

  • Never showed you a detailed written estimate.
  • Never gave you a firm price or just said that everything is billed to your insurance company.
  • Never allowed you time to gather other estimates for comparison or think about what you’re doing.

Remember, they are not interested in bidding your project. The big money is convincing you to let them handle the entire claim.

This is actually a very sneaky middleman sales trick.

By being first after the storm to approach you, convincing you that claims are hard and that time is of the essence, they corner unsuspecting homeowners into immediately hiring them to take over your entire insurance claim.

“Never sign anything or agree to hire anyone without meeting and comparing at least (3) detailed written estimates from (3) different contactors in total.”

2. Contractors who ask to meet with your insurance company or who ask to see your insurance papers.

Contractors that do this should be asked to leave your property immediately. Why trust someone who just tried to ensure they took ALL of your budget.

They are attempting to see how much you’ve been paid by your insurance company, instead of providing you a detailed, professional, roof replacement written estimate of their own.

This is always a clear indication that you are not dealing with an actual hands on roof installer with your best interest in mind.

3. Contractors who request money up-front.

This is a Biggy. No contractor should ever expect for a homeowner to pay any money upfront in the world that we live in today. If they cannot understand your reluctance, hire someone else. Never for any reason go against your gut regarding paying a contractor upfront. Never Pay for Any Home Services Upfront For Any Reason!

Beware of The Roofing and Insurance Contractor Scams

Roofing Contractor - Door Knocker - Offering Free Roof Inspections
Following these top 3 rules, right from the very beginning, should prevent you from doing business with scammers/middlemen and put you on the right track of getting more for your money.

Here are a few more signs that you may not be dealing with an actual hands on roofing company with your best interest in mind.

These are “foot in the door techniques” and tricks that middlemen contractors and sales people use to get into your homes and ultimately take over your claim.

* The Free Roof Inspection

Nearly all roofing companies offer free or complimentary roof inspections. However, remember what we mentioned earlier about door knockers or contractors that come to your home or call you uninvited. Actual roof installers are busy working. They do not knock on doors or make telemarketing calls.

No legitimate hands on roof installer should ever come to your home or call you, uninvited.

After every hail and wind storm scammers will rush to our neighborhoods and start going door to door offering free roof inspections. After the inspection they will claim to have observed roof damages that warrants a new roof or major repair. This may be the case, however, always get a second opinion before filing a claim.

Many of the complaints filed with the Fort Worth Better Business Bureau reported some contractors intentionally causing damage to their roofs during the inspection and/or showing them pictures of other people’s roofs.

Nearly all of the complaint’s reported the sales person being very polite, knowledgeable, and helpful. However, no matter how professional they seemed, by the end of the meeting, they were all encouraged to submit an insurance claim, allowing the contractor to “handle everything”.

Unfortunately for many, once the work started, the homeowners were horrified to learn that the super nice sales person did not know as much as he claimed and the crew was not what was promised.

* Roofers Who Create a Sense of Urgency

Any urgency at all should be considered a warning sign. Pretending that you only have a limited time to make a claim and that they need to get started right away is a sure way to get you to make a quick decision. Another sneaky sales trick that has proven to be very successful for sales and middlemen contractors.

* The Emergency Tarp Repair Scare

Ok, so if you are 100% certain that your roof is actually leaking, then a tarp repair is immediately necessary.

However, never allow a tarp repair to be free. Demand and estimate and a receipt for any service performed on your property.

Homeowners, Be Advised: 95% of the time, the emergency tarp repair scare, is mostly used by sales teams and contractors as a high pressure, sense of urgency trick, to get you to allow them to perform work on the property.

If they agree to tarp your roof for free, most homeowners are going to then naturally feel obligated to hire them, if the claim is approved. Not to mention they will now have immediate invoicing capabilities to your insurance company.

The bigger issue, not only are most of these tarp/felt repairs not needed….They are also not being performed correctly by actual roof installers. Sales People Are Not Roofers! Simply nailing down a strip of felt on your roof WILL NOT stop the leak. 

We highly recommend that homeowners always wait on performing any alterations or tarp repairs to the roof until you are certain of who you will be hiring. In an emergency situation, always demand an estimate for the tarp repair and “Always Pay For The Repair Service” being sure to get a paid in full receipt upon completion. Never allow the repair to be free.

* Asking You To Sign Anything

Never sign “anything” until you are 100% ready to start the work. Asking you to sign a work order or “contingency agreement” allowing them to meet with your adjuster on your behalf should be considered High Way Robbery.

This is an attempt to take over your claim and project right from the beginning without giving you time to discuss pricing, pick out products, talk about ventilation, see written estimates or do your own research.

It is highly recommended that homeowners handle their own insurance claim and keep their personal insurance information private.

* Roofers with No Local Address

Ads that claim to service all of DFW is usually a sign that they do not have an actual office address. Always search the name of your contractor to see if they have an actual brick and mortar location.


It’s your home. It protects your family members and all of your belonging’s. You will need  to be able to get in touch with your contractor in the event your roof begins to leak or show signs of trouble. Avoiding your calls without an actual psychical address, lets the contactor off the off the hook. If you cannot find them, you cannot take them to court.

Most fraudulent roofing contractors use a P.O. Box address, which is a huge red flag.

* Roofers Avoiding Written Estimates

This is the most obvious red flag!


Why would a contractor not want to give you an estimate?

  • They are not a true hands on roofing company and simply are not experienced enough or have no idea how to write a real roof estimate of their own.
  • They have been trained to take over your claims money. Not get in a bid war.

Remember, they want all of your insurance money, not some of it. By giving you an “honest estimate upfront”, they risk under pricing the job for less then what your insurance company may pay you.

Scammers have been trained by the companies they are working for to “TAKE OVER YOUR INSURANCE CLAIM”.

That is their #1 goal. Taking over your claim is the quick sale and pays the most money.

An actual hands-on legitimate roofing company should always be able to prepare a thorough and detailed written estimate of their own, should never ask to see your insurance papers and should always give you plenty of uninterrupted time to do your own research.

* Roofers Asking For Advance Deposit

When a roofer requests a deposit up front, it is an immediate red flag. They are either under funded or want to pocket a quick commission with your money.

Paying money upfront also puts you at a disadvantage in the event they do poor work. If you decide to change your mind and find a different contractor, you will have already paid them some of the money. This will only make things much more stressful for you.

Complaints filed with the Fort Worth Better Business Bureau reported roofing contractors being very smooth and convincing regarding deposits. In the end, most simply took the insurance check and vanished or strung the homeowners along, demanding more and more money as time went on. Other contactors admitted to spending all of the money on other projects.

No matter how great they sound or how much you like them, it is just not worth the risk. Never pay a deposit. If they cannot under stand your reluctance, find someone else.

No established or legitimate roofing company with any real experience will ask you to pay anything until all of the work is 100% complete.

* When A Roofing Company Uses New Subcontractors

Middlemen roofers will have no choice but to use subcontractors to complete the job. Most are found and hired from Craig’s list or standing around at the local home improvement stores. They are simply the middleman. They are not the actual installer that will be showing up to do or supervise the work. Once the job is sold, they will then hire a third party subcontractor crew to do the job.

The issue is that most subcontractor crews are small 4 to 6 man crews, typically not well trained, have no real crew leader and are uninsured. A recipe for disaster but in line with the thousands of customer complaints each year.

These types of subcontractors have no vested interest in your home and have nothing to lose if the project is poorly done or they decide to simply walk off the job in the middle of the project.

In some cases, the subcontractors will not even get paid by the middleman you hired. If that happens, the crew will be legally entitled to file a lien on your property.

* Contractors Who Claim to Maximize Your Claim

“We will make your insurance company pay the maximum amount”.

A lot of complaints reported this sounding very tempting. But why? The contractor is keeping all your insurance money! Not You.

Maximizing your claim will do nothing for you!

Why allow contractors to rip off your insurance company? Your insurance company was just there for you when you needed them and now you’re allowing them to be ripped off?

You should always ask every contractor you are considering for hire to provide you with a detailed written estimate of their own without your insurance involved or showing them your insurance papers upfront. This will keep everyone honest and out of your business. Never let them take control of your insurance money. Your insurance claims money belongs to you! It been you paying your premiums each month. Not your contractor! – Your Trusted Roofing Experts

Satisfied Honest Roof Customer Giving Thumbs Up is a family run, hands on, roofing business that has served the Dallas Fort Worth area for 3 decades now.

We have thousands of satisfied customers, all 5-star reviews any where you look and ZERO customer complaints ever filled against us.

Our honest and upfront approach, combined with expert installations and exclusive use of high quality Owens Corning and GAF roofing materials, are the reason we are still in business today.

Certified and Insured for your complete protection and we offer free same day roof estimates, 24 hours a day, 365 days a week.

No Middlemen, No Commission Sales People and No Games.

All projects are backed by an un-matched, 20 Year, Leak Free “Labor/Workmanship” Warranty Guarantee and installed by our own in-house, factory trained and certified installers.  

We are very proud to be an A+ accredited member of the Fort Worth Better Business Bureau and boast the highest customer ratings you’ll find anywhere you look.

Let us send you an estimate. You’ll be glad you did!

If you have any questions about your roof or just want a second opinion, give us a call at (817)-HONEST-1, or email us at

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